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Small Business Opportunity - Australia

Interactive SA2 opportunity map using official ABS business, Census, and population data.

Preparing SA2 boundaries...

Select an SA2

Click any SA2 polygon on the map to inspect details.

Top Suggested Industries

What Is SA2?

SA2 means Statistical Area Level 2, an official ABS geography used for regional analysis. It usually represents communities with social and economic interaction.

How To Read The Map

Darker/brighter fill means higher opportunity score for selected industry.
Score combines unmet business supply and local demand indicators.
Use filters to narrow to one state, industry, or suburb search.

Metric Glossary

Demand index: 0-1 blend of family composition, family income, and one-year growth.
Underserved businesses: expected businesses minus observed businesses (floor at zero).
Opportunity score: underserved businesses multiplied by demand factor.

Help and Transparency

How this works

The app compares observed business counts to expected business counts for each SA2 and industry, then adjusts by demand signals.

Expected business count is derived from state median business density. Opportunity score is computed as underserved businesses multiplied by a demand factor.

How to use this map

Select an industry layer from the right panel.
Optionally filter by state or territory.
Search an SA2 name if you want a specific location.
Click a map polygon to inspect local metrics and top industry suggestions.
Use bottom charts to validate score evidence.

Official data sources

ABS Counts of Australian Businesses (Data cube 8):
Publication | Data cube 8 XLSX
ABS Census 2021 G02 SA2:
API CSV
ABS Census 2021 G29 SA2:
API CSV
ABS Annual ERP ASGS2021:
API CSV
ABS SA2 boundaries (ASGS 2021):
Layer metadata

Small Business Opportunity - Australia

Top SA2 Scores (Selected Industry)

Demand vs Underserved Businesses